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Monthly Archives: January 2016

Meet Your Management Team

By | 417 Localista, Food, Meet A Vendor, Things to Know When Visiting FMO | No Comments

At FMO, we have a lot of friendly faces around the marketplace.  You’ve met the wonderful vendors and our dedicated Market Hub staff, and we want you to get to know our management team too!


FMO Executive Director, Lane McConnell

Lane McConnell, FMO Executive Director

Lane McConnell has had a passion for telling the story of agriculture from a young age.  She was raised on her family’s cattle farm deep in the heart of southwest Missouri and grew up showing registered Charolais and Angus cattle and was an avid FFA member- serving as the Missouri State FFA Association’s Vice President in 2000-2001.  Lane wanted a career in agriculture and attended the University of Missouri-Columbia, where she majored in Agricultural Education, Leadership and Communications and minored in Agricultural Economics.  

Lane has worked as a freelance writer and Editor for Ozark Farm & Neighbor, as the Promotions and Marketing Coordinator for the Brownfield Farm Radio Network and as a Marketing Specialist and Local Foods Program Manager for the Missouri Department of Agriculture in the areas of local foods, farmers’ markets, organics and agritourism.  In her previous role at the Missouri Department of Agriculture Lane was responsible for implementing statewide producer workshops, assisting communities in organizing farmers’ markets, developing local food marketing and promotional activities, grant writing and supporting small farmers with  marketing and business planning.  

In 2009, Lane started Agri-Comm Services where she works as an Agricultural Marketing Consultant, focusing on sustainable farming and local food projects.  Lane has more than 10 years of social media marketing experience, has presented more than 125 presentations regarding Local Foods and specializes in business and marketing planning for producers and agricultural businesses. In addition, she is a freelance journalist that focuses on sustainable agricultural and rural living.  Lane created and organized FMO in 2011 and was a founding FMO Board Member.  She was the market manager of the market from 2012-2014 and now serves as the Executive Director for FMO focusing on fundraising, marketing and promotions and FMO branded programs. 

Lane, her husband Charlie, son, Caston and daughter, Cora, reside in Branson, Mo. Lane is the author of the cooking blog, 417localista.com where she includes a variety of locally-inspired recipes from FMO vendors.  

FMO Market Manager, Klaire Howerton

FMO Market Manager, Klaire Howerton

Klaire Howerton, FMO Market Manager

Klaire Howerton spent most of her childhood on her family farm in southwest Missouri, riding her horses in the surrounding countryside, playing in the creek with her younger siblings, and learning how to grow her own food in her parents’ garden.  At 14, Klaire began training horses for clients and her horsemanship career led her to Texas and Montana to train working ranch horses, and resulted in her CHA Riding Instructor Certification.

Klaire also has a passion for writing, and freelances for Ozarks Farm and Neighbor, FARM SHOW, Thousand Hills Hotel and Golf Resort blog, and other publications.  When she is not managing and promoting market or writing an article, Klaire’s other side job is taking care of indoor plants at offices and hotels through local company Urban Jungle.

Klaire attended College of the Ozarks, where she met her husband, Caleb.  The two spent their first year of marriage managing a bison ranch, and they currently reside on their urban mini farm in Springfield, Mo, where they raise meat rabbits, chickens, quail and a garden.  Klaire still rides her two horses from childhood and enjoys cooking with farm fresh ingredients, reading, working out, exploring the Ozarks Greenways trails with her husband and training her Pyrenees, Venus, to perform tricks and to (sometimes!) walk on a loose leash.

Make Your Own Vanilla Extract with New Products from Down to Earth Foods!

By | Market Recipes, Uncategorized | No Comments

We get excited about new products from our vendors at FMO – and we can’t wait to make some homemade vanilla extract with the NEW whole vanilla beans from our friends at Down to Earth Foods!  We’ve got a great recipe from AllRecipes.com for making your own vanilla infused extract for baking.

Vanilla BeansHomemade Vanilla Extract

1 whole vanilla bean, split lengthwise

1 small bottle of  vodka

Place the vanilla bean in the bottle of vodka and seal. Store in a cool, dark area such as a kitchen cabinet for 3 weeks, shaking the bottle every week. Three weeks is the minimum, store it 6 months for the best flavor.

Down to Earth Foods carries a variety of products for the home cook including spices, flour, rice, popcorn and popcorn flavorings, steel cut oats, honey, Himalayan salt, coconut oil and so much more.  You can find Down to Earth Foods at market on Saturdays from 8am-1pm – and be sure to like them on Facebook!

Meet Your Market Hub Staff

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There are a lot of friendly faces to be found around Farmers Market of the Ozarks.  If you have ever been up to the Market Hub to purchase tokens, check out our SWAG or ask a question, you have probably met one of our dedicated Market Hub workers.  We want you to get to know these folks well – so read on to learn more about the people who help make FMO possible, and stop by to say hello the next time you visit!

Laura Gwin

Laura Gwin (center) with Harvest on Wheels President Linda Bossi (left) and FMO Executive Director Lane McConnell (right)

Laura Gwin (center) with Harvest on Wheels President Linda Bossi (left) and FMO Executive Director Lane McConnell (right)

Laura Gwin, from Springfield, Mo, has been with FMO from since the market’s opening in 2012.  She began her farmers market journey as a Harvest on Wheels volunteer, and today is the Assistant Market Manager at FMO.  She loves to volunteer with different local organizations around town, such as Harvest on Wheels and the Gilloiz Theater, visit thrift stores, and spend time with her dogs.  Laura’s favorite market find is the FMO family!

Deven Colbert

Deven Colbert (Daren’s twin brother!)

Deven Colbert

Deven Colbert, from Springfield, Mo, has worked for FMO since 2014.  His hobbies include playing video games, watching Netflix, YouTube, and wrestling ( according to Deven, the greatest sport ever!!!). His favorite farmers market find is cake by the slice from Jenna Cakes!



Sydnee Baldwin

Sydnee Baldwin (left) with Market Manager Klaire Howerton (right)

Sydnee Baldwin (left) with Market Manager Klaire Howerton (right)

Sydnee Baldwin, from Pleasant Hope, Mo, has been part of the FMO team since January of 2015.  This high school FFA member is passionate about local agriculture, and has her own business raising a flock of laying hens and selling the eggs.  She loves to keep the market merchandise neatly organized and folded, and spends her spare time playing softball.  Sydney’s favorite market find is the pizza from Firelight Pizza Company!

Darin Colbert (Deven's twin brother!)

Daren Colbert (Deven’s twin brother!)

Daren Colbert

Daren Colbert, from Springfield, Mo, joined the Hub crew in July of 2015.  He enjoys working out and lifting weights, making him some of the muscle on the team!  Daren’s other hobbies include creative writing and making videos.  His favorite market find are the soft pretzels from Albright Hippie Hillbilly Farm!



Danielle Fritz

Dani Fritz from Marshfield, Mo

Dani Fritz from Marshfield, Mo

Dani Fritz, from Marshfield, Mo,  is currently a senior at Truman State University, studying Anthropology and English, and has been with FMO since summer of 2015. Hailing from the Ozarks area, she has always strived to support her community and local farmers. After graduation she hopes to return to the area and continue supporting local business.  Her favorite market find is the Espresso Lip Balm from Sweet Girl Bath and Body!