At FMO, we have a lot of friendly faces around the marketplace. You’ve met the wonderful vendors and our dedicated Market Hub staff, and we want you to get to know our management team too!
Lane McConnell, FMO Executive Director
Lane McConnell has had a passion for telling the story of agriculture from a young age. She was raised on her family’s cattle farm deep in the heart of southwest Missouri and grew up showing registered Charolais and Angus cattle and was an avid FFA member- serving as the Missouri State FFA Association’s Vice President in 2000-2001. Lane wanted a career in agriculture and attended the University of Missouri-Columbia, where she majored in Agricultural Education, Leadership and Communications and minored in Agricultural Economics.
Lane has worked as a freelance writer and Editor for Ozark Farm & Neighbor, as the Promotions and Marketing Coordinator for the Brownfield Farm Radio Network and as a Marketing Specialist and Local Foods Program Manager for the Missouri Department of Agriculture in the areas of local foods, farmers’ markets, organics and agritourism. In her previous role at the Missouri Department of Agriculture Lane was responsible for implementing statewide producer workshops, assisting communities in organizing farmers’ markets, developing local food marketing and promotional activities, grant writing and supporting small farmers with marketing and business planning.
In 2009, Lane started Agri-Comm Services where she works as an Agricultural Marketing Consultant, focusing on sustainable farming and local food projects. Lane has more than 10 years of social media marketing experience, has presented more than 125 presentations regarding Local Foods and specializes in business and marketing planning for producers and agricultural businesses. In addition, she is a freelance journalist that focuses on sustainable agricultural and rural living. Lane created and organized FMO in 2011 and was a founding FMO Board Member. She was the market manager of the market from 2012-2014 and now serves as the Executive Director for FMO focusing on fundraising, marketing and promotions and FMO branded programs.
Lane, her husband Charlie, son, Caston and daughter, Cora, reside in Branson, Mo. Lane is the author of the cooking blog, 417localista.com where she includes a variety of locally-inspired recipes from FMO vendors.
Klaire Howerton, FMO Market Manager
Klaire Howerton spent most of her childhood on her family farm in southwest Missouri, riding her horses in the surrounding countryside, playing in the creek with her younger siblings, and learning how to grow her own food in her parents’ garden. At 14, Klaire began training horses for clients and her horsemanship career led her to Texas and Montana to train working ranch horses, and resulted in her CHA Riding Instructor Certification.
Klaire also has a passion for writing, and freelances for Ozarks Farm and Neighbor, FARM SHOW, Thousand Hills Hotel and Golf Resort blog, and other publications. When she is not managing and promoting market or writing an article, Klaire’s other side job is taking care of indoor plants at offices and hotels through local company Urban Jungle.
Klaire attended College of the Ozarks, where she met her husband, Caleb. The two spent their first year of marriage managing a bison ranch, and they currently reside on their urban mini farm in Springfield, Mo, where they raise meat rabbits, chickens, quail and a garden. Klaire still rides her two horses from childhood and enjoys cooking with farm fresh ingredients, reading, working out, exploring the Ozarks Greenways trails with her husband and training her Pyrenees, Venus, to perform tricks and to (sometimes!) walk on a loose leash.